How I help SaaS businesses achieve success with organic strategies.
Organic growth is not just organic traffic; it's the organic nurturing, conversion, retention, and delight of the highest possible proportion of the best fit segment of that organic traffic.
SaaS organic growth stands on six core pillars:
Organic growth activities progressively attempt to discover the best fit of these six pillars unique to your business. It leads to product-market fit, sustainable revenue and user growth, and a highly optimized business design.
Organic growth enables you to work closely with prospects and users, dicover new insights that were previously unknown to the market, build trust, and in the process, improve the product, messaging, support, pricing, sales process and all other aspects of your SaaS business.
The biggest advantage of organic growth is the possibility of building a competitive moat at the intersection of low risk, high value, low cost, and medium efforts.
A competitor can copy your Facebook ads, landing page, and even pricing page. Still, it's almost impossible for anyone to copy the best fit of all six core pillars of your SaaS business as it's unique to your business.
Organic growth prepares a SaaS business for efficient exponential growth in the future.
I use paid ads primarily for testing purposes.
It is different from digital marketing, which uses paid ads as acquisition channels to bring more traffic, focusing on improving the cost-return equation.
I don't suggest digital marketing for early-stage SaaS businesses before discovering the best fit of the six core pillars. Early reliance on paid ads often leads to inefficient funnel conversions, high acquisition costs, high churn, and low customer lifetime value.
However, I am not opposed to paid ads. I acknowledge their power to reach an audience en masse, and if at any point in time it feels that paid ads are necessary at scale, I will inform you. But again, I am not a paid ads expert.
I can’t tell you at the onset which strategy will succeed for your business. But if you are doing something because ten other people are doing it or it just ‘feels’ right, then that will certainly fail.
When faced with the complexities of the market, haphazard actions lead to bewilderment in no time.
To systematically design growth actions, understand their consequences, and discover the next step, I follow a four-step loop of research, strategies, implementation, and results while tracking feedback at all stages.
It is a time-tested process that offers a reliable approach to growth. It helps quick start growth, get early wins and discover levers for sustainable growth.
You can be a founder-only, one-person business, or a fifteen-person up-and-coming business; the strategic direction of my consulting service depends on the product-market fit:
Someone has rightly said — “to the man with a hammer, everything looks like a nail”. But generic solutions don’t solve specific problems. Thus I spend the first month carrying out multi-directional research and understanding your business.
Sometimes businesses have opportunities that, when identified, can be leveraged immediately. With this understanding, I diagnose your business and suggest actions to build immediate momentum.
Thus, 360-degree research and strategies to conquer the lowest-hanging fruits are two key activities in the first month.
Here is an inside look of my research process:
At the end of this research phase, I will prepare a research report that will:
After the research phase, I will begin designing and implementing various growth strategies. I focus on the strategies at the intersection of:
However, the exact nature of these strategies can only be discovered at the end of the research phase.
The first month’s research aims to discover strategic insights and growth levers at the business level.
It is not strategy-level research. Whenever I take up a strategy to work on, it will begin
with strategy-level research.
For example, suppose at the end of the first month, I suggest that product onboarding has to be improved and content with humor has to be built for acquisition. Say we start working on onboarding in the third month; during that time, I will go deep into onboarding, carry out the necessary research, and move forward. Similarly, if we work on the content in the fourth month, I will conduct the necessary research, like keyword research in the fourth month.
This program is not a run-of-the-mill advisory program that usually involves one-way communication. Instead, think of it as a Thought Partnership where I will help you brainstorm growth ideas, challenge constraints-centric POV, and wherever necessary, encourage you to broaden your worldview. Unparalleled opportunities exist at the intersection of correct and up-to-date worldview, strategic clarity, and relentless execution.
|#||Activities||Thoughtlytics Deliverables||Client Deliverables||Other Services (Billed Extra)|
|1||Content Strategy||A google doc of complete content strategy|
|2||Content Writing||Blog posts in google docs||Upload the blog on the website|
|3||Content Distribution||Social posts, emails, and other forms of contents in a google sheet|
|4||Email sequences||Emails copy in a google doc||Set up the drip campaigns in the software of your choice|
|5||Experiments||Hypothesis and experiments in google sheets + google docs||Run the experiments and A/B tests and share the result with us periodically.||Suggest software to run experiments and, if needed, work with developers to set up and run those experiments.|
|6||User Interface (UI)||Mockups and images in jpg, png format||Implement those UI|
|7||Data Science||Churn the product usage data to discover deep growth levers||Provide data in the required format||End-to-end transformation - getting you data ready i.e. data systems, pipeline etc.|
|8||Marketing Website Design||Copy and mockups in a google doc + images||Design of web pages||Design of web pages (Webflow or HTML+CSS)|
|9||Referral program design||Research and program design in google sheet and google doc||Software implementation of the referral program|
|10||Community Building||Market segment research, Recommendation on the platform to build community||Day to day management and growth of the community||Day to day management and growth of the community|
|11||Funnel Design||Funnel design, copy, and mockup of web pages in Google doc and sheet||Creation of web pages and implementation of funnels on the website||Creation of web pages and implementation of funnels on the website|
|12||Surveys||Questionnaire design||Implement the surveys within the app or create standalone surveys using tools like Google forms|
|13||Analytics Stack||Recommendations on analytics stack, setting up of events etc.||Setting up the analytics stack||Setting up the analytics stack|
|14||Video Marketing||Video strategy and scripts||Video production, either in-house or by any third party.||Video production|