A strategy is as good as the insights it's based on. Here is a spreadsheet based model to discover compelling insights and high-impact growth levers for your SaaS business.
Hunches are tricky things.
They can be trusted aides or lethal backstabbers.
Great masters sharpen their hunches on the battlefields. They develop superhuman powers to see through the challenges.
But for the rest, hunches lead them straight off the cliff.
Strategies built on their hunches often fall for vanity — they fail to improve KPIs when put to the test in the market.
And then, they lead to bewilderment.
The truth is, a strategy is as good as the insights it is built upon.
To discover hidden insights, you can read industry reports, listen to marketing podcasts, borrow insights from the research of industry leaders, and even survey your customers.
Some of them will work for you, while others won't.
But there is one way that will always work because it is the goldmine of profitable insights.
And if you have been in the business for at least a couple of months, you have access to it.
And unlike general advice in books, blogs, and podcasts, it is specific to your business.
And unlike customer surveys, it is not susceptible to the risk of the respondent's mood.
What is it?
It is the past data.
Simple old-school data:
If you know the ways of mining past data, you can unearth profitable insights.
I have built this model to do exactly that. It will help you discover the most compelling opportunities, hidden insights, and high-impact growth levers for your business.
And it's built on a spreadsheet, so you can play around with it however you want without wasting days learning a new software.
What's more, the model even suggests top growth strategies for each growth lever it discovers for your business.
Now, craft a growth strategy on real growth levers, not hunches.
A spreadsheet-based model that unearths the most compelling growth opportunities for a product-led self-serve SaaS business. You will get links to download:
Whether a strategy is good or bad, it will require similar efforts and investments to implement. Save yourself from the setbacks of a lousy strategy and examine it on the yardstick of a data-driven model.
Learn More: Check the launch blog post
Analyze the free-plan funnel from the web traffic to the product-qualified leads.
Dig deep into each KPI and its growth rate.
Calculate conversion rates and benchmark them with the industry data.
Run cohort analysis for retained and churned customers and benchmark the rates with the industry data.
Detect anomalies using three different methods.
Discover the budget you need to achieve 12-month target. Also, get a forecast of the achievable target with your budget.
Measure sensitivity of the different paid plans to growth.
Find out paid plan wise analysis of downgraded accounts.
Find the best traffic channel for your business by analyzing and ranking them on four factors.
Determine best sources for the organic distribution of your content and analyze them on multiple factors.
Discover your most compelling growth opportunities and receive top strategies to achieve them.
Built on Google Sheets for easy customization.