SaaS Growth Research Notes

Research is a significant part of the work that I do. And I frequently check my research notes for inspiration. Over time, these notes have helped some of my SaaS clients win over their critical challenges.

I am now posting my notes publicly for SaaS founders and marketers. They have useful insights on SaaS growth, but these are notes...from my research, not fancy SEO-driven, copywriting-empowered blog posts. They are plain, humble, and might challenge your thought process.

- Ankur Tiwari | Founder

Research Notes Archive

Archive

  1. Realistic cold-email benchmarks (based on 2023 performance) [Note 46: February 02, 2024]
  2. Methods and sources for research [Note 45: January 15, 2024]
  3. Product capabilities vs Positioning/Messaging [Note 44: December 10, 2023]
  4. The strategic relevance of second-order thinking [Note 43: December 06, 2023]
  5. Safeguard against false analogy in the determination of SaaS PMF [Note 42: November 27, 2023]
  6. A case against AI-enabled spamming [Note 41: November 17, 2023]
  7. Target Audience, ICP and Personas [Note 40: November 11, 2023]
  8. Long-term growth with Demand Generation [Note 39: September 17, 2023]
  9. Calibrating cold email outreach [Note 38: September 05, 2023]
  10. A proven framework for cold emailing [Note 37: September 03, 2023]
  11. Positioning Matters: Don't Let Bad Positioning Fail Your Good Product [Note 36: August 03, 2023]
  12. Strategic insights from Metadata's 2023 paid social benchmark report [Note 35: July 10, 2023]
  13. Subtle nuances of SaaS messaging [Note 34: June 20, 2023]
  14. Measuring performance and ROI of content marketing [Note 33: June 04, 2023]
  15. Tiny details for ABM success [Note 32: May 27, 2023]
  16. Content Strategy and SEO: Putting things into perspective [Note 31: May 18, 2023]
  17. Competition, differentiation, and the potential for fallacy in analyst's approach [Note 30: May 17, 2023]
  18. The science of scanning patterns for a killer landing page design [Note 29: May 10, 2023]
  19. In praise of direct sales [Note 28: May 06, 2023]
  20. Growth channel of most astute SaaS founders [Note 27: May 05, 2023]
  21. On calibrating a growth loop [Note 26: May 03, 2023]
  22. Seeking opportunities beyond hot-demand [Note 25: May 03, 2023]
  23. You shouldn’t grow a product that doesn’t solve a real customer problem [Note 24: April 24, 2023]
  24. Frequency analysis, engagement and gross margins [Note 23: April 19, 2023]
  25. Why Bubble.io choose to bootstrap [Note 22: April 16, 2023]
  26. Y Combinator's essential advice [Note 21: April 14, 2023]
  27. MVP, PMF, and Riskiest Assumptions [Note 20: April 13, 2023]
  28. On scale and complexity [Note 19: April 10, 2023]
  29. On Pricing a SaaS Product [Note 18: April 08, 2023]
  30. Despondency amidst the AI storm [Note 17: April 01, 2023]
  31. Ideas to supercharge organic outreach [Note 16: March 24, 2023]
  32. Product vs Distribution [Note 15: March 20, 2023]
  33. The subject of content marketing is not your product [Note 14: March 16, 2023]
  34. Necessity and Risks of Repetition in Positioning [Note 13: March 15, 2023]
  35. Four pillars synergy within Organic SaaS Growth Model [Note 12: March 13, 2023]
  36. Lead generation ideas for B2B SaaS businesses [Note 11: March 12, 2023]
  37. High-touch thinking is the backbone of early-stage organic growth [Note 10: March 11, 2023]
  38. Pointers on B2B SaaS Growth Strategy [Note 9: March 06, 2023]
  39. Unskippable paths with no shortcuts [Note 8: March 05, 2023]
  40. Being customer-centric means inventing on their behalf [Note 7: March 03, 2023]
  41. Two thoughts on building a bootstrapped SaaS business [Note 6: March 02, 2023]
  42. Audience building vs Authority building [Note 5: March 01, 2023]
  43. Develop a use-case to showcase product capabilities and attract attention [Note 4: February 28, 2023]
  44. Stealth-ish Launch [Note 3: February 28, 2023]
  45. High purchase-intent lead gen organic strategy for B2B SaaS business [Note 2: February 26, 2023]
  46. Segment wise positioning and its placement [Note 1: February 25, 2023]