Growth Loops Examples
10 examples of growth loops from real businesses
Want to learn about growth loops? Check out the definitive guide to growth loops
#1
Substack
A newsletter hosting platform
Acquisition Loop | Product Feature
- Signup: A writer signs up and sets up her newsletter.
- Embed: She embeds the signup form on her website and publishes her newsletter.
- Discovery: A percentage of her website visitors discover the signup form, subscribe, and in effect, become Substack's user.
- New Signups: Some of these subscribers decide to create their newsletter.
#2
Acquisition Loop | Content
- Signup: A user discovers existing content or creates new content.
- Indexing: Pinterest allows search engines to index the user-generated content..
- Search: People find this content on SERP (first page of a search result) and visit Pinterest.
- New Signup: Some of these visitors sign up and start creating new content.
A visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
#3
Mailchimp
All-In-One marketing, automation & email marketing platform.
Acquisition Loop | Backlink
- Signup: A user signs up
- Product Usage: She creates and sends an email to the subscribers of her email list
- Discovery: Some subscribers find the Mailchimp's logo at the bottom and click on it
- New Signup: A percentage of these visitors sign up to the Mailchimp to send emails
#4
Acquisition Loop | Word of Mouth
- Signup: A new user signs up
- Value Discovery: Superhuman's founder, onboard her in-person, get her inbox all cleared, and in the process, displays the power of the product
- Offer: This is once in a lifetime experience, and the user is super delighted. In this moment of delight, the user is offered one month free subscription if she shares her joy on Twitter
- Share: She tweets praising Superhuman, and her followers notice it
- New Signup: A percentage of her followers check out Superhuman's website and sign up for the waitlist
Superhuman
The fastest email experience ever made.
#5
Drift
Everything starts with a conversation.
Acquisition Loop | Backlink
- Signup: A new user signs up
- Product Usage: They integrate Drift chatbot on the website
- Discovery: Visitors to their website use chatbot to get more information and discover the Drift logo with a backlink to Drift website
- New Signup: Impressed with the chatbot and more information on Drift homepage, they signup to Drift
#6
Acquisition Loop | Product Feature
- Signup: A new user signs up
- Product Usage: She uses Product Hunt to launch their product
- Outbound: To gain attention and upvotes, she publicize the PH launch in her network and in communities.
- New Signups: People lands on the PH page of her startup and sign up for PH
Product Hunt
The best new products in tech.
#7
YouTube
Online video sharing platform.
Engagement Loop | Product Feature
- Signup: A new user signs up
- Product Usage: She watches videos on youtube
- Recommendations: Youtube customized video recommendations based on her preferences, watch history and hundreds of other parameters
- Increased Engagement: She finds more interesting videos on her youtube homepage and watches a lot of them.
#8
Acquisition Loop | Viral Product
- Signup: A new user signs up
- Product Usage: She starts a Zoom meeting with her work colleagues or friends
- Virality: Though people can join a Zoom meeting without having to signup, but some of her colleagues liked Zoom and decided to use it to host their meetings too.
- New Signups: Her colleagues and friends signed up to use Zoom to organize their meetings
Zoom
One platform to connect
#9
Quora
A platform to ask questions and connect with people who contribute unique insights and quality answers.
Acquisition Loop | Content
- Signup: A new user signs up
- Product Usage: She asks or answers a question
- Indexing: Quora allows search engines to index the user-generated content (questions and answers)
- Discovery: People find quora answers as search engine results and land on Quora site
- New Signup: Some people like the answers and decide to signup to Quora to ask or answer questions themselves
#10
Engagement Loop | Product Feature
- New Project: A user creates a new project and add team members
- Team: Everyone receives invities on their email and can join the team by following the link
- Communication: User writes a comment and tag a team member.
- Engagement Feature: Trello sends a notification to the tagged member on email address about the new comment she has received
- Engagement: Tagged member can reply to the comment right from the email or sign in to her Trello account to reply. This improves the communication and overall project success. It also improves user engagement for Trello.
Trello
The ultimate project management tool.