By Ankur Tiwari | Updated on 20-04-2022Follow @Ankurt04
Should you host it on platforms like Medium or on your own domain?
"Should we host the marketing blog on our domain or platforms like Medium?"
When a SaaS founder first shared their dilemma with me, I thought it to be a no-brainer at first.
Of course, you host it on your domain. 🤦
But then they explained:
"If I host it on my domain, I will control list building and gain SEO over time. But no one knows my website, and I will have to invest resources in content distribution separately."
"On the other hand, if I host it on Medium, I can benefit from its distribution and recommendation algorithms but will not own the audience."
Suddenly, the answer was not so straightforward. 🤔
I ran experiments until I figured out the winning solution. It's the Alpha Content Hub strategy.
It brings the best of both worlds.
🔥 It lets you gain SEO juice over time, own your audience, and still benefit from the distribution power of Medium.
Here is how you can do it:
✔️ Bonus Tip 1: Post only top of the funnel content on Medium.
✔️ Bonus Tip 2: Whenever possible, create a few Medium-only posts and submit them to mid-sized Medium publications. Do this until you build a sizeable following.
To the growth of your SaaS business. All the best!
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