Where To Host Your Business Blog?

By Ankur Tiwari | Updated on 20-04-2022

Should you host it on platforms like Medium or on your own domain?


Resource: A model to design a high-impact SaaS growth strategy.


Where To Host Your Business Blog?

"Should we host the marketing blog on our domain or platforms like Medium?"

When a SaaS founder first shared their dilemma with me, I thought it to be a no-brainer at first.

Of course, you host it on your domain. 🤦

But then they explained:

"If I host it on my domain, I will control list building and gain SEO over time. But no one knows my website, and I will have to invest resources in content distribution separately."

"On the other hand, if I host it on Medium, I can benefit from its distribution and recommendation algorithms but will not own the audience."

Suddenly, the answer was not so straightforward. 🤔

I ran experiments until I figured out the winning solution. It's the Alpha Content Hub strategy.

It brings the best of both worlds.

🔥 It lets you gain SEO juice over time, own your audience, and still benefit from the distribution power of Medium.

Here is how you can do it:

  1. Publish a blog post on your domain.
  2. Re-Publish the same content on Medium with canonical links back to your original post. It will ensure that search engines index the original post and give your SEO power.
  3. Add a lead magnet on the Medium post that takes the readers to your website if they want to access it. Build your distribution infrastructure by building an email list.

✔️ Bonus Tip 1: Post only top of the funnel content on Medium.

✔️ Bonus Tip 2: Whenever possible, create a few Medium-only posts and submit them to mid-sized Medium publications. Do this until you build a sizeable following.

To the growth of your SaaS business. All the best!



ankur tiwari photo

Growth challenges? Schedule a call to see how I can help you acquire and retain more customers.


SaaS Growth Consultant

Hi, I'm Ankur

I'm a SaaS growth consultant. I help SaaS businesses grow using organic growth strategies.

If you want to see how I can help you grow your SaaS business, schedule a free strategy call with me.

Schedule A Free Call

Connect with me on social.

SaaS Growth Strategy Model

SaaS Growth Strategy Model

A data-analysis based spreadsheet model to discover hidden growth levers and design an impactful growth strategy.

Get more than eight different data analysis and 35+ top growth strategies in one place.

Learn More

Organic SaaS Growth Newsletter

Enter your email for high quality, actionable growth strategies delivered right at your inbox.

organic saas growth newsletter

Newsletter Archive

Not yet signed up for the newsletter? Subscribe now!

Subscribe