Where To Host Your Business Blog?

By Ankur Tiwari | Updated on 20-04-2022

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Should you host it on platforms like Medium or on your own domain?

Resource: A model to design a high-impact SaaS growth strategy.

"Should we host the marketing blog on our domain or platforms like Medium?"

When a SaaS founder first shared their dilemma with me, I thought it to be a no-brainer at first.

Of course, you host it on your domain. 🤦

But then they explained:

"If I host it on my domain, I will control list building and gain SEO over time. But no one knows my website, and I will have to invest resources in content distribution separately."

"On the other hand, if I host it on Medium, I can benefit from its distribution and recommendation algorithms but will not own the audience."

Suddenly, the answer was not so straightforward. 🤔

I ran experiments until I figured out the winning solution. It's the Alpha Content Hub strategy.

It brings the best of both worlds.

🔥 It lets you gain SEO juice over time, own your audience, and still benefit from the distribution power of Medium.

Here is how you can do it:

Publish a blog post on your domain.
Re-Publish the same content on Medium with canonical links back to your original post. It will ensure that search engines index the original post and give your SEO power.
Add a lead magnet on the Medium post that takes the readers to your website if they want to access it. Build your distribution infrastructure by building an email list.

✔️ Bonus Tip 1: Post only top of the funnel content on Medium.

✔️ Bonus Tip 2: Whenever possible, create a few Medium-only posts and submit them to mid-sized Medium publications. Do this until you build a sizeable following.

To the growth of your SaaS business. All the best!

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Hi, I'm Ankur

I'm a SaaS growth consultant. I help SaaS businesses grow using organic growth strategies.

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