Engine of Growth For Internet Companies
By Ankur Tiwari | Updated on 25-11-2019
Follow @Ankurt04Just like product development, there is a method to get more clients and grow revenue. And more than this, there is a method to build an engine of growth which can attract new clients and exponentially grow revenue at least possible efforts.
Resource: A model to design a high-impact SaaS growth strategy.
Just like product development, there is a method to get more clients and grow revenue. And more than this, there is a method to build an engine of growth which can attract new clients and exponentially grow revenue at least possible efforts and high predictability. Here is a seven step loop to build engine of growth:
- Understand different kind of target audience (TG) and their pains.
- Build product/service 1.0
- Classify TG under clear financial matrices for acquisition cost (CAC), life time value (LTV)
- Design the user journey 1.0. Take a prospect from introduction to checkout in simplest and most effective manner.
- Find TG and tell them how can your product is remedy to their pains. Make them a part of user journey. At scale. At least possible cost.
- Setup a mechanism to observe, record feedback and improve.
- Repeat 1 - 6. Scale with every iteration.
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