Engine of Growth For Internet Companies

By Ankur Tiwari | Updated on 25-11-2019

Just like product development, there is a method to get more clients and grow revenue. And more than this, there is a method to build an engine of growth which can attract new clients and exponentially grow revenue at least possible efforts.

Engine of Growth For Internet Companies

Just like product development, there is a method to get more clients and grow revenue. And more than this, there is a method to build an engine of growth which can attract new clients and exponentially grow revenue at least possible efforts and high predictability. Here is a seven step loop to build engine of growth:

  1. Understand different kind of target audience (TG) and their pains.
  2. Build product/service 1.0
  3. Classify TG under clear financial matrices for acquisition cost (CAC), life time value (LTV)
  4. Design the user journey 1.0. Take a prospect from introduction to checkout in simplest and most effective manner.
  5. Find TG and tell them how can your product is remedy to their pains. Make them a part of user journey. At scale. At least possible cost.
  6. Setup a mechanism to observe, record feedback and improve.
  7. Repeat 1 - 6. Scale with every iteration.

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