By Ankur Tiwari | Updated on 14-04-2022
Follow @Ankurt04All your marketing efforts will fail if visitors can't understand your value proposition.
Resource: A model to design a high-impact SaaS growth strategy.
Your marketing website is a product in itself.
It helps visitors fight confusion and make better decisions.
It captures traffic and delivers conversion for your business.
Look at your marketing website from a product eye - Who is it for? Why should they spend time on it? What value do they get by being here?
Yet, many SaaS marketing websites make no impact on visitors.
They showcase the product from the eye of the internal teams and lead to poor conversion. It wastes most of the marketing outreach efforts.
The truth is, visitors don't understand your product as you do.
💡 Without a clear understanding of how your product can help them, they jump to the pricing page within seconds. Forcing you to fight on prices.
Here are four strategies to make your marketing website a conversion powerhouse:
✔️ People scan web pages in a somewhat "F" shape, with a significant focus on the left side. Use this insight strategically.
✔️ Your product is solving a problem; highlight it. Make it clear that you are helping them against the tyranny of your mediocre competitors. Tell them what they are losing without you.
✔️ Focus on benefits and then tie features to them. Remember to lead with benefits. An excellent way to do it is to list all the benefits your target audience is seeking and then map them to your features. Select the most exciting ones and add them on your marketing website.
✔️ Love long pages and add CTAs at regular intervals.
To the growth of your SaaS business. All the best!
I'm a SaaS growth consultant. I help SaaS businesses grow using organic growth strategies.
If you want to see how I can help you grow your SaaS business, schedule a free strategy call with me.
Connect with me on social.
A data-analysis based spreadsheet model to discover hidden growth levers and design an impactful growth strategy.
Get more than eight different data analysis and 35+ top growth strategies in one place.
Learn More
Enter your email for high quality, actionable growth strategies delivered right at your inbox.
#24 Nine SaaS Growth Strategies For Asymmetric Returns
[17-02-2023]
#23 The SaaS GTM Mega Series: Best Product Always Wins
[17-11-2022]
#22 LinkedIn SaaS Organic Sales Funnel
[13-10-2022]
#21 A data based model for SaaS growth strategy
[29-09-2022]
#20 Five Micro-Strategies For Organic SaaS Growth
[04-05-2022]
#19 The SaaS GTM Mega Series: The Mysterious Loop of Market Growth
[01-02-2022]
#18 The SaaS GTM Mega Series: Field of possibilities
[14-11-2021]
#17 The Art of Ranking on Google's First Page
[08-09-2020]
#16 How Webflow Quietly Grew Without VC Money
[08-06-2020]
#15 LTV/CAC: A Cautionary Tale
[18-05-2020]
#14 An omni-engagement ecosystem
[13-05-2020]
#13 The definitive guide to growth loops
[04-05-2020]
#12 The Curiosity Framework
[30-03-2020]
#11 Improving Gross Margins: A Lesson In Positioning
[19-03-2020]
#10 Strategies Work Only To The Extent Of Their Execution
[07-03-2020]
#9 Breaking Down Notion's Organic Growth Strategies
[23-02-2020]
#8 Possibilities Of A Transformation Are The Foundations Of A Great Empire
[15-03-2020]
#7 Shorten The User's Journey To Value Discovery
[06-02-2020]
#6 Thirty Days To Build An Indestructible Castle
[29-01-2020]
#5 A Lion Pride Does Not Go Hungry
[22-01-2020]
#4 Secretive Strategy of Built-In Distribution
[16-01-2020]
#3 Organic Propagation of Winning Theme
[12-01-2020]
#2 First Things First: Foundations and World View
[07-01-2020]
#1 The Quest For Immortal SaaS
[31-12-2019]
Not yet signed up for the newsletter? Subscribe now!
Subscribe