How To Improve Content ROI Without Waiting For SEO?

By Ankur Tiwari | Updated on 02-04-2022

Generate new revenue without burdening your cashflow.

Resource: A model to design a high-impact SaaS growth strategy.

How To Improve Content ROI Without Waiting For SEO?

If SEO takes months to kick in, how can a SaaS business quickly generate ROI from content?

I get asked this question time and time again while working with SaaS businesses.

Honestly, at first, I didn't have a clear answer.

Until I discovered a content strategy that leverages content to bring new revenue within weeks as well as contributes to SEO.

It's called the organic propagation of winning themes.

But why does your SaaS business need quick ROI for content marketing in the first place?

You see, creating quality content takes a lot of time and money.

After such an investment, a business would expect to move the needle on growth, e.g., signups and demos. Not just website traffic.

With limited resources, early-stage SaaS businesses find it cash-flow challenging to wait for 6 to 12 months for SEO to kick in.

On top of it, there is an urgency to validate the business by acquiring early customers.

Thus the need for quick results.

So, what is the organic propagation of winning themes?

✔️ Strategically share your newly published blog post with those who stand to benefit from it most.

I don't mean to spam every social network and community group on Earth with a link to your blog post.

💡 Here is a real example of this strategy in action: One of my content pieces consistently ranks 1 on Google for the keyword 'webflow growth strategy'. (Google it!)

It brings me new business.

But I didn't wait for it to be Google's number one result to generate ROI.

I shared it with webflow's competitors by sending them a short cold email with a plain-looking subject line - "webflow growth strategy."

I invested a few weeks to propagating the ideas from that blog post to the most relevant audience.

The result?

I closed a client within two weeks.

Since then, the lifetime ROI of that one blog post has grown over USD 30,000 and counting.

You can use this content strategy for the organic growth of your SaaS business.

Here is how you can do it:

  • Create well-researched content that is one of its kind.
  • Make a list of different micro-messages from it.
  • Pair these micro-messages with different target audiences.
  • Reach out to your audience in an informative manner.
  • Customize the outreach for message-audience-channel combination.
  • Be ready with a quick sales cycle - demos, scripts, signup, onboarding, and everything in between.

A note on execution: it's not a volume game. Success depends on the quality of the content and message-audience-channel fit.

Bonus Tip: Reach out to a few industry influencers and include their quotes/views in your post. It will make your content more authoritative and they might help you in distribution by sharing it with their network.

SEO is a powerful way of content distribution, but it's not for quick ROI. Discover quicker channels depending on your goals.

To the growth of your SaaS business. All the best!

Learn more about our SaaS growth offerings

  • Growth Consulting: If you are in the early stages and unsure about the path your company should take for growth, you can learn about our growth consulting playbook here. We focus on revenue, sustainability, product-market fit, and building moats.
  • Content Strategy: Hire us to craft a well-researched content strategy for your SaaS business. We will work with you to implement the strategy and create content without you ever worrying about managing workflows. Click here to know more.
  • Growth Platform: Back in the day, we started Thoughtlytics as a growth consulting company for early-stage SaaS businesses. We are now transitioning to a service-supported software platform and building Thoughtlytics as one platform for early-stage SaaS growth. If you are an early-stage founder looking for lean growth operations for your business, with everything together in one place, click here to book a demo.

SaaS Growth Consultant

Hi, I'm Ankur

I'm a SaaS growth consultant. I help SaaS businesses grow using organic growth strategies.

If you want to see how I can help you grow your SaaS business, schedule a free strategy call with me.

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